Everyone knows that sleep is important, but the UK media this month has been making much of recent comments by experts emphasising the benefits of a good night’s sleep. Canny retailers of adjustable and reclining beds may well be able to find a way to work the news stories into their online marketing efforts.
The reported comments were made by a number of respected scientists from universities around the world, including Cambridge, Oxford and Harvard, in interviews with the BBC’s Day of the Body Clock. The day was a special 24-hour long event on BBC news, looking at issues surrounding the human body clock.
The most often quoted phrase repeated by national newspapers and other media sources was the ‘supreme arrogance’ of modern society in thinking it can override the natural body clock. This snappy sound bite comes from a longer quote by sleep expert Professor Russell Foster: “We are the supremely arrogant species; we feel we can abandon four billion years of evolution and ignore the fact that we have evolved under a light-dark cycle”.
The role adjustable beds can play in restoring sleep patterns
For some, though, this inability to stick to the natural cycles of sleep has little to do with arrogance and much more to do with unavoidable disabilities and other physical problems that interrupt sleep. For such individuals, even with the best intentions and sleep regimen getting to sleep as the sun goes down and then waking with the daylight can be far from simple.
Manufacturers and retailers of reclining beds then may have a vital role to play in assisting such people in the pursuit of better health through more regular sleep patterns.
The scientists participating in the BBC’s project said that when people ‘live against’ their own natural body clock it can have serious repercussions for their physical and mental wellbeing. These include:
· Higher risks of some cancers
· Higher risks of diabetes and heart disease
· Increased susceptibility to infections
· Increased likelihood of obesity
You can find a good roundup of the latest research into sleep patterns here - http://www.bbc.co.uk/news/health-27406987. By digesting such information themselves, adjustable bed retailers will find themselves in a better position to advise customers on how to achieve longer and more restorative sleep.